3D MODELS AND A MARK.SPACE CONVERTER

EVOLUTION OF INDEPENDENT DESIGNERS AND LARGE BUSINESSES

After launching the first version of the platform, which will happen this month, MARK.SPACE plans to unveil several dozen 3D models. In the words of the famous modern French writer and philosopher Bernard Werber: “We do not allow reality to exist. We come into the world with convictions and, if reality contradicts them, we will do everything to get it wrong.” In general, there is always an expectation, but also a reality - memes on this topic have become a real epidemic of our time.

The reality of MARK.SPACE is such that at the moment we really have a lot of 2D models. The expectation of the public and future users of MARK.SPACE is that they are expecting not a two-dimensional, but a three-dimensional universe. For this reason, the demo version of the platform didn’t get its round of applause, so to speak, from fans and supporters of the platform, because it is fully represented in a 2D dimension. Official chat rooms, corporate mail and all social networks of MARK.SPACE are daily bombarded with the question “when will we see this 3D you promised?” Especially representatives of Asian countries are very concerned about the development of this particular technological moment of our long and interesting journey. And this is understandable. In this article we will clarify the situation and tell you about the magical world of 3D graphics.

Why do we need 3D objects?

A 3D model is a sophisticated object that is suitable for placement in a three-dimensional space or an entire three-dimensional universe, which is simply impossible to achieve with 2D objects (or animations, if you so wish). It is important to understand that a 3D model of any object, as well as its animation on MARK.SPACE, is hyper-realistic, and, moreover, weighs very little. We’ll get back to why this is super important later.

At programming level, we plan for characters to sit on a sofa, move a chair or table, take decor items in hand, change the color of an accessory in a store, for example. In general, we seek full interaction of avatars with objects around them and the virtual world as a whole. To date, we are creating a catalog of 3D models. They are lighter than their two-dimensional predecessors and the main thing is that these are 3D objects! 3D will allow to use additional features of objects, such as: transformation, change of color or material from which the object is made.

Technically, it is quite difficult to combine 2D and 3D in one “constructor”, let's call it that, because three-dimensional objects obey completely different rules and laws than their younger, two-dimensional “brothers”. In the first update of the MARK.SPACE platform, it is planned to launch about fifty 3D objects.

Why so few? The demo version shows much more. What makes them so special?

It's really simple. For example, if we have fifty models in Low Poly. Multiplying them by at least seven colors of the rainbow so that they can change color, it turns out as many as three hundred and fifty models. Now multiply three hundred and fifty with at least ten different textures. Three and a half thousand (!), And so on ...What we observe in the platform demo are 2D objects. We will gradually get rid of them all.

Another frequently asked question is “Why can't we leave the two-dimensional virtual world and add 3D models and objects there?”. Because a custom avatar in MARK.SPACE will simply not be able to interact with 2D models, since they are ordinary graphic images. With 3D, everything is different - an avatar can bypass objects and obstacles, pick up various objects and rotate them, use objects of the interior of virtual spaces - a chair, a table, a sofa.

Now we are working to ensure that 3D models are high quality and lightweight at the same time. The main problem of the current 3D models that are used in games (which look more or less cool) is that they weigh extremely much - sometimes 100 megabytes per element – which is awful. We prefer to burn bridges with such irrelevant technological capabilities. At least three people work on one 3D object. First, let's call him a designer, a person who (you guessed it!) designs a 3D model. The second person texturizes and works with various materials. The third person is a programmer who uploads 3D objects into the interface of the MARK.SPACE platform.

If it’s such a difficult and long process, how do you choose which 3D objects to create first?

We ourselves choose the design and functionality of a 3D object, which we will create, taking as a basis, for example, branded interior items. The priority always goes to objects that are closer to the center of the virtual space, such as chairs, tables, or sofas. In other words - large objects that can be moved and rotated. Small objects such as bottles, vases, butterflies and other fillers will be added later. Compared to flat images, three-dimensional ones have a number of advantages and will present the discovery of new bright and incomprehensible 3D effects in the future.

Highly informative individual areas of the screen are one of the advantages. Complex geometric constructions in 3D-format are easy to read and are understandable. In 2D mode, such graphics cannot be placed. The possibility of rotating an object is another 3D advantage: In simple spaces, there is no additional information like moving objects back and forth, but in 3D graphics the picture changes completely - the object turns at a different angle, so you can see its location and the location of other objects relative to the main figure.

In two-dimensional graphics, the principles of creating perspectives are used to reproduce the illusion of space: there are several plans, a horizon, and shadows ... In 3D format, the viewer immediately picks up the real proportions of objects, their location in space, and for this they only need to look at the image. With proper modeling of a scene in 3D, you can create the effect of disorienting the viewer in space: for example, the effect of dizzying races, falls, sudden tilting, etc. A person tries on this reality and becomes part of it, perceiving it as reality. Such effects cannot be achieved in 2D-graphics.

And yet the main advantage of three-dimensional images is the ability to create something new: in the 3D world there are no proven schemes, or standard effects. Here, you can invent any unexpected solutions that no one has yet applied before, making the field for experiments almost unlimited.

Can’t we speed up the process? People aren’t going to wait a year until MARK.SPACE fills its universe with five hundred 3D objects.

This will not happen. Firstly, because MARK.SPACE constantly replenishes the staff with highly qualified developers. This will help to do everything much faster. We now are systematically and confidently creating a High-Poly converter, thanks to which any independent 3D developer will be able to develop and monetize their experience and 3D model material created by them over the years, and our platform will act as a converter. Any developer will be able to take his 3D model, "shove" it into our converter, which will turn it into Low-Poly and automatically load it onto MARK.SPACE. This is a unique opportunity for 3D designers not only to develop their skills and gain new experience, but also to monetize the accumulated material they made over the years.

This is one of the main tasks of the decentralization process of the MARK.SPACE platform! No need to wait a year for MARK.SPACE to create a utopian virtual universe, “for no reason whatsoever”, as some haters believe. On the contrary, a whole army of independent 3D-people will, autonomous of MARK.SPACE, but using our technology, build and upload what a particular person wants. Your client or customer, for example.

What’s the deal with monetization opportunities?

We will explain in a very simple, but illustrative example. Imagine that you are a furniture retailer, designer, restaurateur, developer, or production company. Opportunities are limited only by your own imagination, as we like to say. By accessing MARK.SPACE, you can order a 3D model of any desired object from any independent 3D developer who, thanks to the technology of the MARK.SPACE converter, can advertise and sell their services on the platform.

We don’t want to waste your time, but seriously, still we urge everyone to download an app of any large furniture retailer (without names, because we don’t want to offend anyone), which offers a preview of the elements of their catalog in augmented reality mode. It sure is cool, but not attractive and ugly, because the models presented by them are low-quality drawn graphics, and not really digitized 3D objects. And this is certainly not compatible with virtual reality. And who the heck needs that? Such large retailers simply need a new generation platform that will give their customers a completely new brand immersion and experience. All existing apps and constructors today are nothing more than a primitive variety of a program for planning apartments, offices, and other premises.

MARK.SPACE is a new stage of evolution for retailers, companies, and for all who decide to direct part of their business towards e-commerce. Who needs perfection if it cannot be achieved? On MARK.SPACE, you create reality! After all, the fact remains that for those, who still see something as fantasy, for others - has long become a part of their reality.